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Lingerie best sellers: Amazon Top 3 | March 2021

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In this blog article we are analyzing three swimwear products that are ranked best sellers within the lingerie category of

We will find out more about customer preferences and uncover the success factors for best-selling lingerie sets.

To sum it up, our manufacturing partners will share their insights on improvement opportunities and tips for production.


The Top 3: Product, Customers & Production

The Amazon Best Seller rank is updated hourly and calculated based on the current, historic and (predicted) future sales of a product within a specific category.

As the rank changes hourly, we take a snapshot of the top 3 on a given day and time of the month and use these products' reviews (up to 1000 per product) to profile product & customer using a NLP algorithm.

  • Top: sheer lace cups with strappy detail, satin bow accents, adjustable spaghetti straps and hook back closure

  • Bottom: thong with with matching high waisted garter belt with adjustable straps

  • Size: S,M,L,XL,XX-Large, 3X-Large, 4X-Large, 5X-Large

  • Price: USD 13.59 - 19.99

Product Ratings

🤩 64% of 441 reviewers liked this product (rated above 4 stars)

🤔 32% of 441 reviewers disliked this product (rated below 2 stars)

⚖️ 81%* of reviewers wearing size S-L and 19%* a size XL-5XL

(*calculated based on total excluding N/A size)

👌 color black most popular (116 positive reviews/43% of total positive reviews excl. N/A), followed by christmas red (35 positive reviews/13% of total positive reviews excl. N/A)

Product Reviews

The customers reviewing this product describe themselves as both "curvy" and "petite", making this style a true allrounder for all body types.

👍 Likes:

  • Overall: Flattering, sexy, stretchy, adjustable straps on top, bottoms and garter belt

👎 Dislikes:

  • Top: Not ideal for top heavy ladies as it offers no support (no wire, band etc) and straps are thin

  • Bottoms: Crotchless - front piece directly attached to string-like fabric rather than transitioning like regular thong

  • Garter Belt: Clips to attach stockings fell off at first use

  • Overall: Many customers report cheap quality and lose threads or improper sowing of straps, plus size buyers report that sizing runs too big

  • Material: 65% Cotton, 35% Polyester

  • Top: Floral lace bralette with deep V-neckline, sheer lace cups, double adjustable spaghetti strap, a wider elastic underbust with a hook and eye back closure

  • Bottom: High waist panty with tie up back design

  • Size: S,M,L,XL,XX-Large, 3X-Large, 4X-Large

  • Price: USD 15.99 - 19.99

Product Ratings

🤩 75% of 547 reviewers rated this product with at least 4 stars

⚖️ plus sizes quite popular with 59%* of reviewers wearing size S-L and 41%* a size L-4XL

👌 color black most positively reviewed (85 positive reviews/33% of total positive reviews excl. N/A), followed by dark red (41 positive reviews/16% of total positive reviews excl. N/A)

Product Reviews

The biggest amount of positive customer reviews comes from customers describing themselves as "curvy", "hourglass shaped" or "mom body".

👍 Likes:

  • Top: Comfortable and flattering for medium sized chest

  • Bottoms: High waist that hides belly fat and mom stomach, accentuates butt, beautiful corset tie in the back

  • Overall: Runs true to size, very stretchy and comfortable

👎 Dislikes:

  • Top: Not great for big chested ladies as there is no underwire or band for support and the back band will ride up if straps are tightened more, also not great for small chested ladies as lace will hang loose, for some customers the bra straps broke right after first wearing or during first wash, for plus sizes the top runs a bit too small

  • Bottoms: Bit uncomfortable due to missing gusset

  • Material: 35% Polyester and 65% Nylon

  • Top: Underwired seamed lace cups with push-up support, scalloped lace edge, adjustable spaghetti straps, and hook and eye back closure

  • Bottom: G-string panty matching with high waist cincher and adjustable garter straps

  • Size: S,M,L,XL,XX-Large, 3X-Large

  • Price: USD 18.99 - 20.99

Product Ratings

🤩 77% of 1000 reviewers rated this product with at least 4 stars

🏆 fits well in all sizes (over 70% satisfaction across all sizes)

⚖️ positive reviews well balanced across standard & plus size buyers (46% of reviewers wearing a size XL to 3XL)

👍 color blue and gold most popular (each 21 positive reviews/21% of total positive reviews)

Product Reviews

Many customers rating this product positively describe themselves as "curvy" and are insecure about their hip dips or stomach area.

👍 Likes:

  • Overall: Soft and smooth lace, comfortable and flatting

👎 Dislikes:

  • Garter Belt: Clips difficult to attach


Manufacturers' Q&A

Some customers mentioned the lace top having no support, how could we adapt the product to keep the shape and the sheer bralette style but add support?

You could add support in many ways, i.e. by adding an underwire, using silicone lining on the rims, wider (adjustable) straps or a thicker fabric for the band with more hooks to ensure tight fit.

Many customers complained about the clips of the garter belt breaking or being difficult to attach. What would you advise?

Garter clips mostly come in two variants: loop-and-button or suspender. The lingerie products above seem to use the loop-and-button version which is usually cheaper but more flimsy and harder to attach on thicker material.

The suspender clip easily clamps down and holds in place even the thickest material. That being said, we wouldn't advise a suspender clip on very delicate stockings as the little teeth could ladder the fabric.

Loop-and-button clip (left) and suspender garter clip (right)
Loop-and-button clip (left) and suspender clip (right)

Insights are provided with the courtesy of Rubypink Ltd, Chanteca Partner's lingerie, swimwear & activewear manufacturing entity.


About us

Chanteca Partners is a globally established sourcing & manufacturing company that specializes in standard & plus size lingerie, activewear and swimwear.

Based in NYC and Asia, we are your one-stop shop for creative & technical design, sourcing, manufacturing, marketing and distribution.

With over 30 years of global sourcing and commerce experience and a professional workforce of over 200 employees, we will help you create and manage scalable roadmaps that reflect your vision.

Want to know more?

Drop us a line at or call us on +1 (917) 675-3141 (US) / +852 9829 0565 (Asia) and we can discuss how Chanteca Partners can help your brand succeed.

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